Data communication refers to the transfer of data from one device to the next via an electronic transmission medium. It can be done via wired media, for example twisted pair wire or coaxial cable, or wireless media like optical fibers or radio waves. The data needs to be encoded, encapsulated, and transmitted by the device sending it then decoded and decapsulated at the receiver device. This procedure is similar to analog signal transmission, however, it is much more complicated and focuses on binary data (1s and 1s &).
Companies are using data communications to communicate information to dispersed users. This helps them increase efficiency within their company. For instance, an automobile manufacturer had to relay information to 6’000 non-trained and dispersed dealers of spare parts in order to align stock with demand and reduce the amount of waste. This required communication over an unoptimized network for data transmission and use of a mobile application that was difficult for non-technical users to navigate.
Effective data communication starts by understanding your audience’s perspective on the data. It involves creating visuals to help tell the story and provide contextual information. It is also about articulating data in a clear narrative. It also involves adjusting the content to each audience depending on their hierarchy, expertise and level of interest. Additionally, it is about pushing creative boundaries to make data communications more memorable and memorable.
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